Transforming Candles into a Brighter Future.With each candle purchased, 5% of our proceeds go directly toward providing solar-powered lighting to underserved regions.
Did you know that over 1.2 billion people worldwide live without access to electricity? That’s nearly 20% of the global population!
When the sun sets, these families are left in complete darkness. To cope, they often rely on kerosene lamps, which emit harmful black carbon soot — a pollutant that’s up to 1,500 times more potent than CO2 in warming the planet. This toxic smoke contributes to the premature deaths of 4 million people annually due to indoor air pollution (source: Eden Greenspace). Additionally, kerosene lamps are a significant fire hazard and place a financial burden on households.
That’s where Wick Guru steps in. We partner with the nonprofit Solar Aid, which empowers rural communities by selling affordable solar lights through its social enterprise, Sunny Money. By selling rather than giving away these lights, Solar Aid creates a sustainable model that fosters independence and long-term impact.
For every candle you purchase, 5% of proceeds support Solar Aid’s mission. It’s what we call light for light. Together, we’re working toward the goal of eliminating kerosene lamps in Africa by 2030.
How a single solar light makes a difference:
- Provides clean, reliable lighting for an entire household.
- Gives 5 people access to safe, eco-friendly light.
- Allows 1 more child to study after sunset.
- Saves families up to $126 annually, freeing funds for essentials like food, education, and healthcare.
- Prevents 1.1 tons of CO2 emissions — the equivalent of a round-trip flight from London to Dubai (source: Eden Greenspace).
By supporting our small business, you’re not just buying a candle — you’re helping us create a more sustainable and illuminated world.